Mohamed Salah fronts OPPO’s #CaptureTheSpirit campaign, inviting consumers in the UAE to submit their own videos ‘reflecting on the spirit of Ramadan’ for the chance to appear in a TV ad.

Fadi Abu Shamat, Director of Strategy and Development at OPPO Middle East and Africa, commented 'As we wish everyone Ramadan Mubarak, we join all our fans in reflecting on the Ramadan values of kindness, mercy and generosity… While the global pandemic has kept families away from each other, our #CaptureTheSpirit campaign with Mohamed Salah encourages people to picture life together and use technology to reach out and stay close to the people they care about during the Holy month of Ramadan'.